Rolex & the US Open

In professional tennis, perseverance and hard work are essential for success. A professional player’s physical and mental skills are tested in every match and only the strongest players achieve championship level play.  “There’s a lot of ingredients that go into being a good tennis player,” 11-time Grand Slam singles title holder and Rolex testimonee Rod Laver famously said. “The time your game is most vulnerable is when you’re ahead, never let up.” 

Rolex founder Hans Wilsdorf never let up in his pursuit of crafting the world’s finest watches, setting the highest standards and continually pushing the boundaries of what was possible. At CD Peacock, we also have a rich legacy of upholding the finest standards for the quality of watches and jewelry in our stores, and, more importantly, the finest in customer service. Our store first opened its doors in 1837, and we have been Chicago’s leading jeweler ever since. 

The game of tennis was first played in the United States in 1874, and it quickly became a popular sport for both men and women. In our hometown of Chicago, tennis was at first a privilege of the wealthy and was only played on private courts. That soon changed, and our city was among the first in the country to offer public courts, opening five grass courts in Lincoln Park in 1897. 

The United States National Lawn Tennis Association (now the United States Tennis Association) was founded in 1881 to standardize the game’s rules and organize tennis competitions. The first major tennis tournament in the United States, called the US Open Championship, was played that same year under the auspices of the newly formed association. Today, the tournament is called the US Open and brings together the finest professional players in the world. Please read on to discover the US Open. 

Inaugurated in 1881, this tournament has been played on the hard surface at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York, since 1978. Among its 17 competition courts is the showpiece arena, Arthur Ashe Stadium, with a seating capacity close to 23,800, the largest in the sport worldwide.

A fusion of energy

The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event, the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement. During matches, the energy emanating from the fans, the court and the city converge to galvanize the players.

Rolex Testimonees and the US Open

Amid this electric atmosphere, matches at this Grand Slam® tournament have become the stuff of legend. The five consecutive titles Roger Federer won from 2004 to 2008 are etched in memory.

Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners, namely: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list, with Coco Gauff following suit the next year.

They all embody technical precision and the quest to become a better version of oneself.

The tournament of trailblazers

The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever.

Rolex and tennis: partners for almost 50 years

Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on a shared philosophy: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits.

Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including the four Grand Slam^® tournaments, the season-ending ATP and WTA Finals, all of the high-status ATP Masters 1000 tournaments and nine of the WTA 1000 events, as well as the premier international team contests, the Davis Cup Finals and the Laver Cup.

Visit CD Peacock to discover the World of Rolex

At CD Peacock, we have worked hard for our customers since our founding in 1837. Our store has served Chicagoans for over 180 years, and generations of families have trusted us for our impeccable reputation and expertise in watches and fine jewelry.

We look forward to welcoming you to our new Mansion at Oakbrook Center and our Woodfield Mall location to discover the World of Rolex. Both of our stores carry the full range of Rolex timepieces and are staffed by Rolex-trained sales associates. As an Official Rolex Jeweler, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we can help you make the choice of a lifetime. We are fully committed to excellence both in our Rolex watch offerings and customer service. 

At CD Peacock, we’ve had the honor of being an Official Rolex Jeweler for more than two decades. Many of our customers visit our showrooms just for a chat or a cup of coffee, knowing that our passion for Rolex watches will match theirs. Whether you’re a Rolex collector or discovering the brand for the first time, our sales associates can help find the Rolex watch that’s perfect for you. 

Rolex watches are built to last and are often passed down from generation to generation, with the knowledge that they will continue to provide accurate timekeeping for decades. As an Official Rolex jeweler, we have Rolex-trained watchmakers on site at our Mansion at Oakbrook and Woodfield Mall locations. Should your watch need service from a strap change or bracelet adjustment to a more thorough mechanical repair, our watchmakers are on hand to assist you.