Rolex and Tennis

Rolex and The Championships, Wimbledon

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.
As an Official Rolex Jeweler, CD Peacock is proud to be able to share the extraordinary legacy Rolex has established partnering with tennis and other major sports competitions worldwide. Since its founding in 1905, Rolex’s mission has been to create timepieces able to withstand highly rigorous and challenging physical conditions.
Rolex is the Official Timekeeper and one of the major partners of all leading tennis tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport capturing the world’s attention.
The All England Lawn Tennis and Croquet Club in south-west London has hosted The Championships since the inaugural edition in 1877. The world’s oldest tennis tournament, Wimbledon is the home of the sport and its grass court temple.
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A temple of tennis tradition

Above the players’ entrance to Centre Court, which seats 15,000 spectators, lines from the poem If by Rudyard Kipling read:

If you can meet with Triumph and Disaster
And treat those two impostors just the same

These verses encapsulate the event’s philosophy because, at Wimbledon, the greatness of the sport lies not in victory but in the humility and perseverance of the champions.

The scene of major showdowns

The intensity of Wimbledon finals on Centre Court means they live on in the memory as extraordinary moments of tennis history. Epic battles between the likes of Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navratilova, Roger Federer and Rafael Nadal have written the legend of Wimbledon and world tennis.

This unprecedented level of sporting excellence struck a chord with the ethos intrinsic to Rolex. A natural partnership developed at all the major tennis events, now spanning more than 40 years.

the scene of major showdowns

Rolex and tennis: a partnership of more than 40 years

Rolex has enjoyed a special relationship with tennis that is deeply rooted in a common philosophy: the continuous pursuit of excellence, a desire for precision and innovation, the elegance of movement, unwavering effort, respect for tradition and a drive to always push beyond personal limits.

Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including all four Grand Slam® tournaments, the season-ending ATP and WTA Finals, the high-status ATP Masters and WTA 1000 tournaments, and the premier international team contests, the Davis Cup Finals and the Laver Cup.

Rolex Testimonees and Wimbledon

Among its Testimonees, Rolex counts a host of Wimbledon champions, including tennis legends Björn Borg and Chris Evert, as well as Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and Roger Federer, who won the men’s singles crown a record eight times.

Today’s leading lights, including Rolex family members Carlos Alcaraz, Iga Świątek, Jannik Sinner and Coco Gauff, are aiming to join these greats on the list of winners at this revered tournament.

Rolex Testimonees and Wimbledon

Rolex and sport

For many decades, the brand has actively championed culture, architecture, exploration and conservation of the planet. And in the sporting world, Rolex has built a diverse range of partnerships across tennis, golf, equestrianism, skiing, sailing and motor sport. Rolex partners governing bodies, competitions and athletes – from established champions to promising talents – in long-standing engagements that perpetuate the future of these disciplines and promote excellence.

While the Championships, Wimbledon are played in the United Kingdom, the competition is avidly followed by tennis fans here in the United States. American winners of the Championships, Wimbledon include legends Chris Evert and John McEnroe, among others.

Rolex and Sport

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As an Official Jeweler, we are the only jewelers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice of a lifetime.
As Roger Federer famously said, “there’s no way around hard work. Embrace it.” Clearly, that’s a winning formula, and echoes the values that Rolex holds at its core. At CD Peacock, we also embrace hard work as it is a founding pillar of our company.
Our Rolex sales associates are highly knowledgeable and passionate about Rolex timepieces. We invite you to immerse yourself in the World of Rolex at our Oakbrook and Woodfield Mall locations.
At CD Peacock, we deliver exceptional customer service, a core value of our business. Our Rolex sales associates will help guide you to the Rolex that’s perfect for you, whether you have a specific timepiece in mind or would like to explore the full Rolex collection in detail.
This exceptional customer service extends to our on-site Rolex trained watchmakers. We are prepared to perform services ranging from bracelet to strap sizing as well as more thorough repair services, if required.
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