Rolex and The Championships, Wimbledon

As an Official Rolex Jeweler, CD Peacock is proud to be able to share the extraordinary legacy Rolex has established partnering with tennis and other major sports competitions worldwide. Since its founding in 1905, Rolex’s mission has been to create timepieces able to withstand highly rigorous and challenging physical conditions. From the top of Mont Everest to the depths of underwater exploration, Rolex watches perform exceptionally, supporting physical adventurers and athletes when accurate timekeeping is essential.

In professional tennis, “respect is the game, and Wimbledon is its name,” Rolex has stated. Roger Federer, a longtime Rolex testimonee and 8-time Wimbledon champion, concurs. He was famously quoted saying “I fear no one but respect everyone.” Federer shares another essential value that aligns with Rolex’s unwavering pursuit of excellence: “I’m always trying to improve. Even when winning, I always look for ways to get better.” Like Rolex, Federer has the will to constantly push performance to its limits.

Rolex is the Official Timekeeper and one of the major partners of all the leading tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport that was capturing the world’s attention like never before.

The All England Lawn Tennis and Croquet Club in southwest London has hosted The Championships since the inaugural edition in 1877. The world’s oldest tennis tournament, Wimbledon is the home of the sport and its grass court temple.

A temple of tennis tradition

Above the players’ entrance to Centre Court, which seats 15,000 spectators, lines from the poem If by Rudyard Kipling read:

If you can meet with

Triumph and Disaster

And treat those two

impostors just the same

These verses encapsulate the event’s philosophy because, at Wimbledon, the greatness of the sport lies not in victory but in the humility and perseverance of the champions.

The scene of major showdowns

The intensity of Wimbledon finals on Centre Court means they live on in the memory as extraordinary moments of tennis history. Epic battles between the likes of Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navratilova, Roger Federer and Rafael Nadal have been written into the legend of Wimbledon and world tennis.

This unprecedented level of sporting excellence strikes a chord with an ethos intrinsic to Rolex and a natural partnership has developed at all the major tennis events.

Rolex and tennis: a partnership of almost 50 years

Rolex has enjoyed a special relationship with tennis that is deeply rooted in a common philosophy: the continuous pursuit of excellence, a desire for precision and innovation, the elegance of movement, unwavering effort, respect for tradition and a drive to always push beyond personal limits.

Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including all four Grand Slam® tournaments, the season-ending ATP and WTA Finals, the high-status ATP Masters and WTA 1000 tournaments, and the premier international team contests, the Davis Cup Finals and the Laver Cup.

Rolex Testimonees and Wimbledon

Among its Testimonees, Rolex counts a host of Wimbledon champions, including tennis legends Björn Borg and Chris Evert, as well as Stefan Edberg, Garbiñe Muguruza, Angelique Kerber, Roger Federer – who won the men’s singles crown a record eight times – and rising star Carlos Alcaraz.

Today’s leading lights, including Rolex family members Iga Świątek, Jannik Sinner and Coco Gauff, are aiming to join these greats on the list of winners at this revered tournament.

Rolex and sport

For many decades, the brand has actively championed culture, architecture, exploration and conservation of the planet. And in the sporting world, it has built a diverse range of partnerships across tennis, golf, equestrianism, skiing, sailing and motor sport. Rolex partners governing bodies, competitions and athletes – from established champions to promising talents – in long-standing engagements that perpetuate the future of these disciplines and promote excellence.

While the Championships, Wimbledon are played in the United Kingdom, the competition is avidly followed by tennis fans here in the United States.  In 2022, television viewership for the Gentlemen’s Championship final was 2.2 million on ESPN. American winners of the Championships, Wimbledon include legends Chris Evert and John McEnroe, among others. 

CD Peacock Supports Chicago’s Major League Baseball Team

Baseball is an all-American pastime and beloved sport in the United States. CD Peacock is proud to be the official jeweler of our hometown-based Chicago Cubs. At CD Peacock, we believe in supporting our local sports teams, whose players serve as an example of hard work leading to success. The example that discipline and the pursuit of greatness in sports sets for young people cannot be overstated. 

As Roger Federer famously said, “there’s no way around hard work. Embrace it.” Clearly, that’s a winning formula, and echoes the values that Rolex holds at its core.  At CD Peacock, embracing hard work has also been a winning formula, evidenced in our 186-year history as Chicago’s leading jeweler. 

Our Rolex sales associates are highly knowledgeable and passionate about Rolex timepieces. We invite you to immerse yourself in the World of Rolex at our Oakbrook and Woodfield Mall locations. 

At CD Peacock, we deliver exceptional customer service, which is a core value of our business. Our Rolex sales associates will help guide you to the Rolex that’s perfect for you, whether you have a specific timepiece in mind or would like to explore the full Rolex collection in detail. 

Our exceptional customer service extends to our on-site Rolex trained watchmakers. We perform services ranging from bracelet to strap sizing to a more thorough repair service if required.