{"id":476,"date":"2024-04-30T04:46:23","date_gmt":"2024-04-30T04:46:23","guid":{"rendered":"https:\/\/wordpress-102119-4510254.cloudwaysapps.com\/?page_id=476"},"modified":"2025-07-31T22:16:46","modified_gmt":"2025-07-31T22:16:46","slug":"watchmaking","status":"publish","type":"page","link":"https:\/\/cdpeacockjewelry.com\/rolex-watches-chicago\/watchmaking\/","title":{"rendered":"Watchmaking"},"content":{"rendered":"\n<div class=\"wp-block-group full-width-image-section is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0px;margin-bottom:0px\">\n<figure class=\"wp-block-image size-full sec-hide-mobile zero-margin-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"667\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-know-how-cd-peacock-scaled.jpg\" alt=\"\" class=\"wp-image-3956\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-know-how-cd-peacock-scaled.jpg 2560w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-know-how-cd-peacock-300x78.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-know-how-cd-peacock-1024x267.jpg 1024w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-know-how-cd-peacock-768x200.jpg 768w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-know-how-cd-peacock-1536x400.jpg 1536w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-know-how-cd-peacock-2048x533.jpg 2048w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-know-how-cd-peacock-600x156.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full sec-hide-desk zero-margin-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"780\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-cover_2023-watchmaking-features-manifesto-still_digital_master_rgb-portrait.jpg\" alt=\"\" class=\"wp-image-1159\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-cover_2023-watchmaking-features-manifesto-still_digital_master_rgb-portrait.jpg 780w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-cover_2023-watchmaking-features-manifesto-still_digital_master_rgb-portrait-100x100.jpg 100w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-cover_2023-watchmaking-features-manifesto-still_digital_master_rgb-portrait-600x600.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-cover_2023-watchmaking-features-manifesto-still_digital_master_rgb-portrait-300x300.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-cover_2023-watchmaking-features-manifesto-still_digital_master_rgb-portrait-150x150.jpg 150w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-cover_2023-watchmaking-features-manifesto-still_digital_master_rgb-portrait-768x768.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group heading-with-text-below-image-section has-custom-bg-f-9-f-7-f-4-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:10vh;padding-bottom:10vh\">\n<div class=\"wp-block-columns has-custom-text-color has-text-color has-link-color wp-elements-595d89833301d27a825acf7e3740d03a is-layout-flex wp-container-core-columns-is-layout-e88a912a wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:6vh;padding-left:0px\">\n<div class=\"wp-block-column has-custom-text-color has-text-color has-link-color wp-elements-ede5a35208f51f6fe6c821c8d65dfd33 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-12dd3699 wp-block-column-is-layout-constrained\" style=\"flex-basis:55%\">\n<h1 class=\"wp-block-heading mob-heading-50 heading-mobile-bottom\" style=\"font-size:clamp(28.836px, 1.802rem + ((1vw - 3.2px) * 2.205), 50px);\"><strong>Rolex Watchmaking<\/strong><\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-e038d418 wp-block-column-is-layout-constrained\" style=\"padding-left:10vh;flex-basis:45%\">\n<p class=\"mob-body-20\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 20px);\"><strong>At the heart of Rolex philosophy and activities lies a long-term vision. The concept of sustainability has always underpinned the brand\u2019s development: offering timeless and durable watches that are built to last, while committing to future generations, through multiple partnerships, initiatives and actions.<\/strong><br><br>This approach reflects the \u201cPerpetual\u201d philosophy that has driven the company since its creation. One that assembles the skills of many and requires arduous work, day after day, year after year. A demanding, rigorous endeavour. Rolex\u2019s unrelenting quest for excellence.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube y-video wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What makes a Rolex a Rolex?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OE0E8BmrvnI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group medium-sized-text-below-image-section has-custom-bg-f-4-efea-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2b310546 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:10vh;padding-right:0vh;padding-bottom:10vh;padding-left:0vh\">\n<h2 class=\"wp-block-heading\" style=\"font-size:50px;margin:0px;padding:0px;\"><strong>The founding vision of Hans Wilsdorf <\/strong><\/h2>\n\n\n\n<p class=\"mob-body-20 mob-padding-bottom-zero has-contrast-color has-text-color has-link-color wp-elements-b0f70526b75d5544fa26c9637fa88ab4\" style=\"padding-top:20px;padding-bottom:8vh\">Since 1905, Rolex has maintained the founding vision of its creator, Hans Wilsdorf, who saw the wristwatch as an object of the future, emblematic of the modern era. Hans Wilsdorf revolutionized the world of watchmaking by overcoming three major challenges: producing small yet precise movements, developing a robust and waterproof case to protect the movements from external factors, and finally, fitting the watch with a self-winding system that would offer the wearer greater convenience on a daily basis.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full sec-hide-mobile\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1100\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-landscape.png\" alt=\"\" class=\"wp-image-484\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-landscape.png 2000w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-landscape-600x330.png 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-landscape-300x165.png 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-landscape-1024x563.png 1024w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-landscape-768x422.png 768w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-landscape-1536x845.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-full sec-hide-desk\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1000\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-portrait.png\" alt=\"\" class=\"wp-image-1161\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-portrait.png 780w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-portrait-600x769.png 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-portrait-300x385.png 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-portrait-234x300.png 234w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-the-founding-vision-of-hans-wilsdorf-portrait-768x985.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group medium-sized-text-section mob-padding-top has-custom-bg-f-9-f-7-f-4-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2b310546 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:10vh;padding-right:0vh;padding-bottom:10vh;padding-left:0vh\">\n<h2 class=\"wp-block-heading\" style=\"font-size:50px;margin:0px;padding:0px;\"><strong>The cardinal values of the Rolex Manufacture<\/strong><\/h2>\n\n\n\n<p class=\"mob-body-20 has-contrast-color has-text-color has-link-color wp-elements-ce64b71b74bebb022ebf4862faa0d331\" style=\"padding-top:20px;padding-bottom:0vh\">Every Rolex watch is designed, produced and tested with constant attention to the tiniest of details. This \u2018superlative\u2019 approach is expressed through several fundamental qualities that characterize every Rolex watch: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability. These major technical and aesthetic principles have always guided the work of the Rolex Manufacture. They promise the wearer the experience of an exceptional watch, whose features express unique expertise.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group full-width-image-section is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0px;margin-bottom:0px\">\n<figure class=\"wp-block-image size-full sec-hide-mobile zero-margin-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"978\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmmvmt_2212jb_0003_r-landscape-1-scaled.jpg\" alt=\"\" class=\"wp-image-485\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmmvmt_2212jb_0003_r-landscape-1-scaled.jpg 2560w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmmvmt_2212jb_0003_r-landscape-1-scaled-600x229.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmmvmt_2212jb_0003_r-landscape-1-300x115.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmmvmt_2212jb_0003_r-landscape-1-1024x391.jpg 1024w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmmvmt_2212jb_0003_r-landscape-1-768x293.jpg 768w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmmvmt_2212jb_0003_r-landscape-1-1536x587.jpg 1536w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmmvmt_2212jb_0003_r-landscape-1-2048x782.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full sec-hide-desk zero-margin-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"840\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmmvmt_2212jb_0003_r-portrait.jpg\" alt=\"\" class=\"wp-image-1160\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmmvmt_2212jb_0003_r-portrait.jpg 740w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmmvmt_2212jb_0003_r-portrait-600x681.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmmvmt_2212jb_0003_r-portrait-300x341.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmmvmt_2212jb_0003_r-portrait-264x300.jpg 264w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group heading-with-text-below-image-section has-custom-bg-f-9-f-7-f-4-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:10vh;padding-bottom:10vh\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hallmarks of excellence \u2013 words that stand the test of time\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aHNEZg35ok8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group medium-sized-text-section mob-padding-top has-custom-bg-f-4-efea-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2b310546 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:10vh;padding-right:0vh;padding-bottom:10vh;padding-left:0vh\">\n<h2 class=\"wp-block-heading\" style=\"font-size:50px\"><strong>A superlative approach to watchmaking<\/strong><\/h2>\n\n\n\n<p class=\"mob-body-20 has-contrast-color has-text-color has-link-color wp-elements-ee908a2f0827e3b3252864e9d400a20f\">On their dials, Rolex watches are inscribed with the word \u2018Superlative\u2019. This designation confirms that every watch leaving the Manufacture\u2019s workshops has passed a series of particularly demanding tests conducted by Rolex in its own laboratories, according to its own, very particular criteria. These tests not only apply to the calibre, but to the fully assembled watch after casing the movement, guaranteeing superlative performance on the wrist in terms of chronometric precision, waterproofness, self-winding and power reserve.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group medium-sized-image-section has-custom-bg-f-4-efea-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f8748ee wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0vh;padding-right:0vh;padding-bottom:10vh;padding-left:0vh\">\n<figure class=\"wp-block-image size-full sec-hide-mobile\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1100\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-landscape.jpg\" alt=\"\" class=\"wp-image-486\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-landscape.jpg 2000w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-landscape-600x330.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-landscape-300x165.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-landscape-1024x563.jpg 1024w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-landscape-768x422.jpg 768w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-landscape-1536x845.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full sec-hide-desk\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1000\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-portrait.jpg\" alt=\"\" class=\"wp-image-1162\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-portrait.jpg 780w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-portrait-600x769.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-portrait-300x385.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-portrait-234x300.jpg 234w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-1931_oysterperpetual_2212th_0002-portrait-768x985.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group medium-sized-text-section mob-padding-top has-custom-bg-f-9-f-7-f-4-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2b310546 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:10vh;padding-right:0vh;padding-bottom:10vh;padding-left:0vh\">\n<h2 class=\"wp-block-heading\" style=\"font-size:50px\"><strong>More than a certification, a state of mind<\/strong><\/h2>\n\n\n\n<p class=\"mob-body-20 has-contrast-color has-text-color has-link-color wp-elements-b55e5e1b6e9f85662066acae576f921b\">By extension, all the components of a Rolex watch can be described as \u2018superlative\u2019. In fact, every one of them is subjected to continuous, rigorous checks, from its design to its final assembly. The term \u2018superlative\u2019 therefore refers to much more than a chronometric certification. It expresses a state of mind that permeates every department of the company and drives every individual working for Rolex, whatever their role.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group medium-sized-image-section has-custom-bg-f-9-f-7-f-4-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f8748ee wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0vh;padding-right:0vh;padding-bottom:10vh;padding-left:0vh\">\n<figure class=\"wp-block-image size-full sec-hide-mobile\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1100\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-landscape-1.jpg\" alt=\"\" class=\"wp-image-491\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-landscape-1.jpg 2000w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-landscape-1-600x330.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-landscape-1-300x165.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-landscape-1-1024x563.jpg 1024w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-landscape-1-768x422.jpg 768w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-landscape-1-1536x845.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full sec-hide-desk\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1000\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-portrait.jpg\" alt=\"\" class=\"wp-image-1163\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-portrait.jpg 780w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-portrait-600x769.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-portrait-300x385.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-portrait-234x300.jpg 234w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmfinalassembly_2212jb_0001_v2-portrait-768x985.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group heading-with-text-below-image-section mob-padding-zero has-custom-bg-f-9-f-7-f-4-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0vh;padding-bottom:10vh\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin-top:0;margin-bottom:0\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rolex green seal \u2013 The colour of excellence\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wclKW2Gprco?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group medium-sized-text-section mob-padding-top has-custom-bg-f-9-f-7-f-4-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f8cea73c wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0vh;padding-right:0vh;padding-bottom:10vh;padding-left:0vh\">\n<h2 class=\"wp-block-heading\" style=\"font-size:50px\"><strong>Innovation in motion<\/strong><\/h2>\n\n\n\n<p class=\"mob-body-20 has-contrast-color has-text-color has-link-color wp-elements-d860b9c8ca986fd9f9a1943bdc49ea70\">Exceptional performance is achieved through constant industrial and human effort, based on a permanent questioning of what has been learned and the constant improvement of techniques, tools and tests. This innovation is inherent to the brand, as evidenced by the more than 600 patent applications filed by Rolex since its creation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group full-width-image-section is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0px;margin-bottom:0px\">\n<figure class=\"wp-block-image size-full sec-hide-mobile zero-margin-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"978\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmrd_2212jb_0002-landscape-1-scaled.jpg\" alt=\"\" class=\"wp-image-507\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmrd_2212jb_0002-landscape-1-scaled.jpg 2560w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmrd_2212jb_0002-landscape-1-scaled-600x229.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmrd_2212jb_0002-landscape-1-300x115.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmrd_2212jb_0002-landscape-1-1024x391.jpg 1024w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmrd_2212jb_0002-landscape-1-768x293.jpg 768w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmrd_2212jb_0002-landscape-1-1536x587.jpg 1536w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmrd_2212jb_0002-landscape-1-2048x782.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full sec-hide-desk zero-margin-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"840\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmrd_2212jb_0002-portrait.jpg\" alt=\"\" class=\"wp-image-1164\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmrd_2212jb_0002-portrait.jpg 740w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmrd_2212jb_0002-portrait-600x681.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmrd_2212jb_0002-portrait-300x341.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmrd_2212jb_0002-portrait-264x300.jpg 264w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group medium-sized-text-below-image-section has-custom-bg-f-4-efea-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2b310546 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:10vh;padding-right:0vh;padding-bottom:10vh;padding-left:0vh\">\n<h2 class=\"wp-block-heading\" style=\"font-size:50px;margin:0px;padding:0px;\"><strong>Integrating all areas of expertise<\/strong><\/h2>\n\n\n\n<p class=\"mob-body-20 has-contrast-color has-text-color has-link-color wp-elements-25169cf0de50b5688e61fb4c2d779c0c\" style=\"padding-top:20px;padding-bottom:10vh\">By progressively integrating all areas of watchmaking expertise within its Manufacture, Rolex is able to impose its own rules and perpetuate its quest for excellence. The choice of autonomy has shaped the identity of a brand that lives at the crossroads of fine tradition and state-of-the-art technology. It translates in its four production sites, all located in Switzerland, bringing together more than 9,000 employees.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full sec-hide-mobile\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1400\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmpolish_2212jb_0005-landscape.jpg\" alt=\"\" class=\"wp-image-509\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmpolish_2212jb_0005-landscape.jpg 1200w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmpolish_2212jb_0005-landscape-600x700.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmpolish_2212jb_0005-landscape-257x300.jpg 257w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmpolish_2212jb_0005-landscape-878x1024.jpg 878w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-wmpolish_2212jb_0005-landscape-768x896.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full sec-hide-desk\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1000\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmpolish_2212jb_0005-portrait.jpg\" alt=\"\" class=\"wp-image-1165\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmpolish_2212jb_0005-portrait.jpg 780w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmpolish_2212jb_0005-portrait-600x769.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmpolish_2212jb_0005-portrait-300x385.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmpolish_2212jb_0005-portrait-234x300.jpg 234w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-wmpolish_2212jb_0005-portrait-768x985.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group full-width-image-section is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0px;margin-bottom:0px\">\n<figure class=\"wp-block-image size-full sec-hide-mobile zero-margin-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"978\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-landscape-scaled.jpg\" alt=\"\" class=\"wp-image-510\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-landscape-scaled.jpg 2560w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-landscape-scaled-600x229.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-landscape-300x115.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-landscape-1024x391.jpg 1024w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-landscape-768x293.jpg 768w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-landscape-1536x587.jpg 1536w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/04\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-landscape-2048x782.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full sec-hide-desk zero-margin-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"880\" src=\"\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-portrait.jpg\" alt=\"\" class=\"wp-image-1166\" srcset=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-portrait.jpg 775w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-portrait-600x681.jpg 600w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-portrait-300x341.jpg 300w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-portrait-264x300.jpg 264w, https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-2023-watchmaking-features-oyster-case-still_digital_master_rgb-portrait-768x872.jpg 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group keep-exploring-section has-custom-bg-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-b1d8e1e9 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:10vh;padding-bottom:10vh\"><div id=\"wpcpro-wrapper-81\" class=\"wpcp-carousel-wrapper wpcpro-wrapper wpcp-wrapper-81\" data-slider-type=\"slide\" data-shaders-type=\"\" ><h2 class=\"sp-wpcpro-section-title\">Keep exploring<\/h2><div id=\"wpcp-preloader-81\" class=\"wpcp-carousel-preloader\"><img decoding=\"async\" src=\"https:\/\/cdpeacockjewelry.com\/wp-content\/plugins\/wp-carousel-pro\/src\/Frontend\/css\/spinner.svg\" class=\"skip-lazy\" alt=\"Preloader image\"\/><\/div><div id=\"sp-wp-carousel-pro-id-81\" dir=\"ltr\" class=\" wpcp-standard nav-vertical-center wpcp-carousel-section sp-wpcp-81 wpcp-image-carousel detail-on-bottom wpcp-preloader swiper\" data-swiper='{\"pagination_type\": \"dots\",\"vertical\":false,\"orientation\":\"horizontal\",\"slider_orientation\": \"horizontal\",\"accessibility\":true, \"centerMode\":false, \"centerPadding\":{\"lg_desktop\":\"0\", \"desktop\":\"0\", \"laptop\":\"0\", \"tablet\":\"0\", \"mobile\":\"0\"}, \"swipeToSlide\":false, \"adaptiveHeight\":false, \"carousel_accessibility\":true, \"arrows\":true, \"autoplay\":false, \"autoplaySpeed\":3000, \"spaceBetween\":10, \"dots\":true, \"infinite\":false, \"speed\":600, \"pauseOnHover\":true, \"slidesToScroll\":{\"lg_desktop\":1, \"desktop\":1, \"laptop\":1, \"tablet\":1, \"mobile\":1}, \"slidesToShow\":{\"lg_desktop\":4, \"desktop\":4, \"laptop\":3, \"tablet\":2, \"mobile\":2}, \"rows\":{\"lg_desktop\":1, \"desktop\":1, \"laptop\":1, \"tablet\":1, \"mobile\":1}, \"responsive\":{\"desktop\":1200, \"laptop\": 980, \"tablet\": 736, \"mobile\": 480}, \"rtl\":false, \"variableWidth\":false, \"effect\":\"slide\", \"lazyLoad\": \"ondemand\", \"swipe\": false, \"draggable\": false, \"freeMode\":true }' data-arrowtype=\"right_open\" dir=\"ltr\" dir=\"ltr\" data-carousel_type=\"image-carousel\" data-variableWidth=\"false\"><div 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swiper-pagination\"><\/div><div class=\"wpcp-prev-button swiper-button-prev wpcp-nav\"><i><\/i><\/div><div class=\"wpcp-next-button swiper-button-next wpcp-nav\"><i><\/i><\/div><\/div><\/div>\n\n\n\n<script> var digitalDataLayer = {\nenvironment: { \n environmentVersion: \"V7\", \n coBrandedVersion: \"Bespoke\", \n},\npage: {\npageType:\"watchmaking page\"\n},\n}\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rolex Watchmaking At the heart of Rolex philosophy and activities lies a long-term vision. The concept of sustainability has always underpinned the brand\u2019s development: offering timeless and durable watches that are built to last, while committing to future generations, through multiple partnerships, initiatives and actions. This approach reflects the \u201cPerpetual\u201d philosophy that has driven the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3956,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-476","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rolex Watchmaking Know-how | CD Peacock<\/title>\n<meta name=\"description\" content=\"Discover Rolex\u2019s \u2018superlative\u2019 approach to watchmaking and learn more about Rolex\u2019s unrelenting quest for excellence at CD Peacock in Chicago\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdpeacockjewelry.com\/rolex-watches-chicago\/watchmaking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watchmaking\" \/>\n<meta property=\"og:description\" content=\"Discover Rolex\u2019s \u2018superlative\u2019 approach to watchmaking and learn more about Rolex\u2019s unrelenting quest for excellence at CD Peacock in Chicago\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cdpeacockjewelry.com\/rolex-watches-chicago\/watchmaking\/\" \/>\n<meta property=\"og:site_name\" content=\"CD Peacock Chicago\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T22:16:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdpeacockjewelry.com\/wp-content\/uploads\/sites\/2\/2024\/05\/rolex-watchmaking-know-how-cd-peacock-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cdpeacockjewelry.com\\\/rolex-watches-chicago\\\/watchmaking\\\/\",\"url\":\"https:\\\/\\\/cdpeacockjewelry.com\\\/rolex-watches-chicago\\\/watchmaking\\\/\",\"name\":\"Rolex Watchmaking Know-how | CD Peacock\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cdpeacockjewelry.com\\\/rolex-watches-chicago\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cdpeacockjewelry.com\\\/rolex-watches-chicago\\\/watchmaking\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cdpeacockjewelry.com\\\/rolex-watches-chicago\\\/watchmaking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdpeacockjewelry.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/05\\\/rolex-watchmaking-know-how-cd-peacock-scaled.jpg\",\"datePublished\":\"2024-04-30T04:46:23+00:00\",\"dateModified\":\"2025-07-31T22:16:46+00:00\",\"description\":\"Discover Rolex\u2019s \u2018superlative\u2019 approach to watchmaking and learn more about Rolex\u2019s unrelenting quest for excellence at CD Peacock in Chicago\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cdpeacockjewelry.com\\\/rolex-watches-chicago\\\/watchmaking\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cdpeacockjewelry.com\\\/rolex-watches-chicago\\\/watchmaking\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cdpeacockjewelry.com\\\/rolex-watches-chicago\\\/watchmaking\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdpeacockjewelry.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/05\\\/rolex-watchmaking-know-how-cd-peacock-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/cdpeacockjewelry.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/05\\\/rolex-watchmaking-know-how-cd-peacock-scaled.jpg\",\"width\":\"2560\",\"height\":\"667\",\"caption\":\"Rolex watchmaking know-how - 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