Oyster Perpetual Day-Date


It’s said that time is the ultimate luxury. The practice of trying to measure time dates back millennia, and as civilization developed, the need for accurate timing grew exponentially. By the 20th century, accurate timekeeping became a necessity for everyday life. Time, literally, is of the essence in our modern world. Hans Wilsdorf, Rolex’s founder, set high standards for his watches’ accuracy from the very beginning. Not only did Rolex watches have to be accurate, but they also had to be able to withstand challenging physical conditions. One of the first Rolex Oyster watches survived the ultimate test of waterproofness – it was worn by British swimmer Mercedes Gleitze as she traversed the English Channel, and, due to its waterproofness and robustness, was still keeping time at the end of her swim.
Today, Rolex Oyster watches continue to be at the peak of performance, accuracy, and reliability. At CD Peacock, we are proud to have been an authorized Rolex Jeweler serving Chicago for more than two decades. Please read on to discover the fascinating history of the Oyster Perpetual Day-Date.
When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future.
The Day-Date was originally designed to be a precious instrument for everyday use. It offers a solution to those requiring complete mastery of their personal calendar. Instantly recognizable, its unique design has forged its identity.


At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time. Made exclusively of precious metals – 18 ct yellow, white or Everose gold or 950 platinum – and accompanied by its emblematic President bracelet, its multiple dials make it the ideal canvas for self-expression.



Although the days may be the same wherever you are in the world, they are written differently depending on the language. Using most writing systems – Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms and even the Ge’ez alphasyllabary used in the Horn of Africa – the Day-Date expresses the cultural identity of its wearer. Available in a choice of 26 languages, it is a truly international, universal and personal watch.


When midnight strikes, the day and date simultaneously change in their respective windows on the dial. This watchmaking feat, the “miracle of midnight”, is the fruit of numerous years of research: from 1950 to 1955 Rolex registered four patents for timepieces featuring an indication of day and date.

The Day-Date is equipped with two discs that turn both instantaneously and simultaneously. For the day and the date to change in a fraction of a second, the mechanism must accumulate enough energy to not only activate both discs simultaneously at a precise moment, but also effectively impede them so that they only advance one day at a time.

Today, the Day-Date is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance.



Created specially for the launch of the prestigious Oyster Perpetual Day-Date in 1956, the three-piece link President bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust.

The President bracelet is fitted with a concealed Crownclasp, opened with a hinged Rolex crown – the final aesthetic and functional touch to this bracelet. It includes ceramic inserts inside the links to enhance its flexibility and longevity. A concealed attachment system on the bracelet ensures seamless visual continuity between the bracelet and case.

Rolex president bracelet


Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the “presidents’ watch”.


Rolex and tennis: a partnership of more than 40 years

Decades come and go, but the Day-Date remains where it has always been – at the cutting edge of modernity. A timepiece of prestige and the fruit of Rolex’s watchmaking expertise, the Day-Date continues to accompany those personalities who shape the world in their respective disciplines through their commitment, human qualities and creative genius.

Among the Rolex Testimonees associated with the Day-Date, the brand celebrates American skier Lindsey Vonn, Swiss tennis player Roger Federer, American filmmaker Martin Scorsese and golfers Arnold Palmer, Jack Nicklaus and Gary Player.

Lindsey VONN
The timeless modernity of the Day-Date makes it the perfect choice for generations of Rolex Testimonees.

Visit CD Peacock to discover the Rolex Oyster Day-Date

The Oyster Day-Date has been worn by prominent figures around the world for decades. Here in the United States, presidents and captains of industries have famously owned and worn Day-Date watches.
Lyndon B. Johnson was the first US president to wear the day-date and was photographed wearing the timepiece on numerous official occasions, as well as in meetings with world leaders. Presidents Gerald Ford and Ronald Reagan also sported the Oyster Day-Date model.
CD Peacock is proud to have been an Official Rolex Jeweler for more than two decades. As an Official Rolex Jeweler, we are the only retailers allowed to sell Rolex watches. CD Peacock is a family-owned business with three generations active in our day-to-day operations. We take immense pride in offering Chicagoans outstanding customer service provided by our specially trained Rolex sales associates.
We would be delighted to welcome you to the World of Rolex at our Oakbrook and Woodfield Mall locations. Our Rolex sales associates can introduce you to the Day-Date collection, and the full range of Rolex watches. Whether you are a Rolex collector or exploring Rolex for the first time, we have the necessary skills and technical know-how to help you make the choice of a lifetime.
As an Official Rolex Jeweler, we also have Rolex-trained watchmakers on site at our stores. We are prepared to service your Rolex timepiece, from a full service for an heirloom watch, to a strap change or bracelet adjustment.
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