Rolex
Datejust 31
Oyster, 31 mm, Oystersteel and Everose gold
M278241-0009 Price: $10,900.00*
ROLEX PRICING POLICIES
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.
All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Rolex
Datejust 31 Oyster, 31 mm, Oystersteel and Everose gold
M278241-0009
Oyster, 31 mm, Oystersteel and Everose gold
M278241-0009
Price: $10,900.00*
ROLEX PRICING POLICIES
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.
All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
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- Gender
Women
- Model Size
31 mm
- Material
Everose Rolesor – combination of Oystersteel and Everose gold
- Dial
Rosé-colour
- Collection
Datejust
- Reference
278241
- Bezel
Domed
- Water-Resistance
Waterproof to 100 metres / 330 feet
- Movement
mechanical, Perpetual, self-winding
- Caliber
2236, Manufacture Rolex
- Power Reserve
Approximately 55 hours
- Bracelet
three-piece solid links, Oyster
- Certification
Superlative Chronometer (COSC + Rolex certification after casing)
- Simple Material
Oystersteel and Gold
- Spec Oyster Architecture
Monobloc middle case, screw-down case back and winding crown
- Winding Crown
Bidirectional self-winding via Perpetual rotor
- Crystal
Cyclops lens over the date, Scratch-resistant sapphire
- Precision
-2/+2 sec/day, after casing
- Oscillator
Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers
- Winding
Screw-down, Twinlock double waterproofness system
- Clasp
Folding Oysterclasp with Easylink 5 mm comfort extension link
- Size
Small size
- Dial Color
Colored dial
- Bracelet Material
Everose Rolesor – combination of Oystersteel and Everose gold
- Background-color
Rose
- Brand
Rolex
- Rosé-colour dialThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.
- Everose RolesorGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
- Everose RolesorGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
- The Oyster braceletThe Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology, designed to be both robust and comfortable. It is equipped with an Oysterclasp and the Easylink comfort extension link, also exclusive to Rolex. This ingenious system allows the wearer to increase the bracelet length by approximately 5 mm, providing additional comfort in any circumstance.
MODEL AVAILABILITY
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclu-sively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
C.D.Peacock is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
HOW TO SET YOUR DATEJUST 31
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.
Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its crea-tion in 1945, the Datejust has continued to rein-vent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.
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