Rolex
Day-Date 40
Oyster, 40 mm, yellow gold
ROLEX PRICING POLICIES
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.
Model availability
Reference
228238
Model case
Oyster, 40 mm, yellow gold
Water-resistance
Waterproof to 100 metres / 330 feet
Bezel
Fluted
Dial
White
Bracelet
President, semi-circular three-piece links
Movement
Perpetual, mechanical, self-winding
Calibre
3255, Manufacture Rolex
Power reserve
Approximately 70 hours
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
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Fluted bezel
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Day-Date 40.
White dial
Lacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate. A colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.
18 kt yellow gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclu-sively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
C.D.Peacock is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
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Kindly note that the availability of certain Rolex watches in our point of sale may be tested.
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Rolex Day-Date
