Rolex
Datejust 31
Oyster, 31 mm, yellow gold and diamonds
ROLEX PRICING POLICIES
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.
Model availability
Reference
278288RBR
Model case
Oyster, 31 mm, yellow gold and diamonds
Water-resistance
Waterproof to 100 metres / 330 feet
Bezel
Set with diamonds
Dial
White mother-of-pearl set with diamonds
Bracelet
President, semi-circular three-piece links
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power reserve
Approximately 55 hours
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
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Mother-of-Pearl Dial
This dial features diamonds in 18 kt gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
18 kt yellow gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclu-sively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
C.D.Peacock is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
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Kindly note that the availability of certain Rolex watches in our point of sale may be tested.
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Rolex Datejust
