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Datejust 31

Oyster, 31 mm, Everose gold

m278275-0029
$34,350
Tooltip Tooltip ROLEX PRICING POLICIES Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.

Model availability
rolex datejust 31 in everose gold, -m278275-0029 - CD Peacock

Reference

278275

Model case

Oyster, 31 mm, Everose gold

Water-resistance

Waterproof to 100 metres / 330 feet

Bezel

Fluted

Dial

Aubergine set with diamonds

Bracelet

President, semi-circular three-piece links

Movement

Perpetual, mechanical, self-winding

Calibre

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

Certification

Superlative Chronometer (COSC + Rolex certification after casing)


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Feature Image

Aubergine Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Bezel Image

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Ombre Image

18 kt Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 kt pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 kt Everose is used on all Rolex Oyster models in pink gold.

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Datejust 31

$34,350

Oyster, 31 mm, Everose gold

Description