New watches 2025
Rolex Land-Dweller
Opening new horizons
Rolex begins a new chapter in its history with the Oyster Perpetual Land-Dweller. This most contemporary watch represents the culmination of the brand’s expertise today, fruit of more than a century of experience in watchmaking. The Land-Dweller is designed for those who build their own destinies, seeing opportunity in every moment.
Rolex is unveiling the Oyster Perpetual Land-Dweller, a new watch characterized by bold aesthetics and cutting-edge technology.
Offered in two sizes, 36 mm and 40 mm, it exemplifies the brand’s singular watchmaking excellence and has been designed to deliver superlative performance in all circumstances.
No fewer than 32 patent applications and patents pertain to the Land-Dweller; 18 are exclusive to this watch and 16 of those concern its movement. It is a testament to the pioneering spirit that drives Rolex and is a fitting companion for every occasion.
The Land-Dweller reinterprets the intricate and challenging design of watches with integrated bracelets. It is fitted with a brand-new metal bracelet – the Flat Jubilee – which merges seamlessly with the Oyster case. The Land-Dweller sports an Oyster case that has been specially restyled. The bezel, fluted or set with diamonds, showcases a finely detailed dial with a honeycomb motif.
At the heart of the Land-Dweller beats caliber 7135. This movement at the cutting edge of horological research stands out for its frequency of 5 Hertz. Thinner than the majority of Rolex movements, it nonetheless offers exceptional performance. Underlying this performance are a regulating system composed of an innovative escapement – the Dynapulse – and a state-of-the-art oscillator.
The first of the watches presented is a Land-Dweller 40 in a white Rolesor version (combining Oystersteel and white gold). It features a fluted bezel and an intense white dial with a honeycomb motif. The second, a Land-Dweller 36, is fashioned in 18 kt Everose gold. Its dial is identical, but it is set with ten baguette-cut diamond hour markers and surrounded by a bezel glittering with 44 trapeze-cut diamonds. Crafted from 950 platinum, the third version is a Land-Dweller 40 with a fluted bezel and a dial in ice blue – a color reserved for watches made of this prestigious metal – which is also adorned with a honeycomb motif.
Boldly shaping the future
Resolutely bold and forward-looking, the Land-Dweller redefines the parameters of watchmaking perfection according to Rolex. It encapsulates the desire to embrace the here-and-now while shaping the future. It carries a simple yet powerful message: to be one with your time and place in order to build tomorrow’s world. This timepiece furthermore demonstrates the brand’s ability to perpetually hone its expertise.
Dial with honeycomb motif and exclusive display
The dial of the Land-Dweller is graced with a honeycomb motif, a graphically appealing pattern that Rolex has revisited with stylized cells in subtle relief. Its creation calls on traditional craftsmanship and high-technology methods, all mastered in-house. Time-honored techniques are employed for the dial surface finishings: a fine satin finish for the intense white dial and a sunray finish on the ice blue version. The honeycomb structure is cut with a femtosecond laser, which is also used to etch the delicate lines in the grooves between each cell.
The display elements on the Land-Dweller are exclusive to the new watch. Its 6 and 9 numerals, inspired by those of the Explorer and Air-King models, are particular in that they are open at their center, which lends a modern touch. On the index hour markers, the luminescent material extends the full length of the component. This new design is the outcome of an innovatory manufacturing process for which a patent application was filed, and the use of a substance harder than the one typically used by Rolex but which delivers the same luminescent performance, color of glow, and hue in daylight. The distinctive hands, specially created for this watch, are perfectly rectilinear.
Flat Jubilee bracelet
Specially designed for the Land-Dweller, the Flat Jubilee bracelet is a reinterpretation of the emblematic Jubilee bracelet, unveiled at the launch of the Datejust in 1945. While retaining the same five-piece link structure, with three narrower links in the center flanked by two broader ones at the edges, the new bracelet differs in that all the links are flat. Moreover, the center links on this new bracelet are polished and slightly raised in relation to the outer links. The latter feature a technical satin finish on all but their polished edge.
A robust, durable attachment system was also devised to ensure the perfectly fluid integration of the Flat Jubilee bracelet with the Oyster case. This novel and complex assembly is the subject of a patent application. It also includes ceramic inserts. For the first time, these small patented tubes, developed by Rolex to help prevent premature wear, are used to protect the spring bar, the metal pin that secures the bracelet to the middle case.
Comfortable and supple on the wrist, the Flat Jubilee is equipped with an elegant, concealed folding Crownclasp, which contributes to the visual harmony of the watch. On the versions in 18 kt Everose gold and in 950 platinum, this bracelet includes ceramic inserts inside the links.
Dedicated Oyster case
The Land-Dweller is housed in an Oyster case that has been specially developed for the model. In restyling the case, the waterproofness system around the crystal was modified owing to constraints in performing the technical sati finish on the upper part of the middle case.
The curved, polished sides of the new case are chamfered, and this bevel along the top edges is also polished. The case is fitted with a sapphire case back allowing the aesthetic beauty of the movement to be admired, and is crowned by a fluted bezel that has been redesigned, giving it a decidedly contemporary look with wider fluting compared to other Classic models. On precious metal versions it may also have a bezel set with trapeze-cut diamonds. Guaranteed waterproof to a depth of 330 feet (100 meters), the Oyster case provides optimal protection for the movement nestled inside.
Caliber 7135, a high-frequency movement
The Land-Dweller is powered by caliber 7135, a movement entirely developed and manufactured by Rolex and released this year. An evolution of caliber 7140, which has equipped the 1908 model since its launch in 2023, the new self-winding mechanical movement delivers outstanding performance, particularly in terms of precision, power reserve, convenience and reliability.
Driven by a self-winding system via a Perpetual Rotor, caliber 7135 is particularly noteworthy for its revolutionary regulating mechanism – escapement and oscillator – that enables it to beat at a frequency of 5 hertz, or 36,000 beats per hour, thereby measuring time to one tenth of a second. Thanks to its barrel architecture and the escapement’s excellent efficiency, the power reserve of this movement extends to approximately 66 hours. Fine attention to detail has been paid to the aesthetics of caliber 7135. Its bridges are decorated with Rolex Côtes de Genève, while the cut-out oscillating weight is fashioned in yellow gold.
Dynapulse escapement
For the highly energy-efficient Dynapulse escapement – the first component of the regulating system – seven patent applications were filed. The new escapement significantly enhances the way in which the energy delivered by the barrel is transmitted to the oscillator.
The Dynapulse is a sequential distribution escapement made from silicon, a material resistant to strong magnetic fields. It is composed of a transmission wheel that engages with two distribution wheels; these, in turn, activate the impulse rocker, which then connects with the oscillator. This innovative architecture reduces the escapement’s energy consumption since the various components interact by rolling against each other, rather than by sliding as in the case of the Swiss lever escapements used in the brand’s other mechanical movements.
Oscillator
The oscillator – another major component of the caliber 7135 regulating system – also demonstrates excellent resistance to strong magnetic fields. A number of innovations have made this possible.
One of these is the balance staff, which is crafted from a high-technology ceramic, patented and exclusive to Rolex. It is a remarkably strong and resilient material used only for manufacturing the balance staff.
The balance wheel itself is made from optimized brass. This is the first time that Rolex has made use of such an alloy, which, like the ceramic, is resistant to strong magnetic fields.
Caliber 7135 incorporates a Syloxi hairspring with reshaped coils, which are now thicker to confer greater rigidity. This modification grants greater power to the patented silicon hairspring – an essential factor for the movement to beat at 5 hertz, a rate that notably allows the watch to maintain its chronometric precision whatever the wearer’s actions and arm movements.
Two optimized high-performance Paraflex shock absorbers cushion the ceramic balance staff. Their special internal architecture allows the balance staff to turn smoothly and regularly in any position.
Superlative Chronometer certification
Like all Rolex watches, the Oyster Perpetual Land-Dweller 40 and the Oyster Perpetual Land-Dweller 36 are covered by the Superlative Chronometer certification redefined by Rolex in 2015. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, following the official certification of the movements by the Swiss Official Chronometer Testing Institute (COSC). These in-house certification tests apply to the fully assembled watch, after casing the movement, guaranteeing superlative performance on the wrist in terms of precision, power reserve, waterproofness and self-winding. The precision of a Rolex Superlative Chronometer is of the order of −2/+2 seconds per day – the rate deviation tolerated by the brand for a finished watch is significantly smaller than that accepted by COSC for official certification of the movement alone.
The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.
