Oyster Perpetual
Essence of the Oyster
Since our founding, CD Peacock has had a strong connection with water. In 1837, Elijah Peacock opened the doors to his jewelry business on Lake Street, on the shores of Lake Michigan. Shortly thereafter, Chicago had become a hub for business, with newly enhanced water transportation making it a very attractive setting for trade. In fact, legend has it that Mr. Peacock was an early investor in the Indiana and Michigan Canal that made the business boom possible. Our lake is vital to Chicago’s business and its water is a setting for leisure activities at all times of the year.
The Rolex Oyster was created with water activities in mind. Hans Wilsdorf founded Rolex in 1905 with the goal of creating timepieces that could withstand demanding physical conditions. By the mid 1920s, he set out to achieve the then-impossible task of creating a watch that was impervious to water, even while submerged for long periods of time. Mr. Wilsdorf achieved this remarkable feat of waterproofness in 1926, and the Oyster was born. Please read on to discover the Oyster Perpetual.
Watches in the Oyster Perpetual range are symbols of universal and classic style, while offering essential day-to-day functions – hours, minutes and seconds. Firmly rooted in the pioneering origins of Rolex, these models embody timeless form and function. They represent timepieces in their purest form.
Oyster Perpetual watches are direct descendants of the original Oyster launched in 1926, the world’s first waterproof wristwatch and the foundation on which Rolex has built its reputation. A certified Superlative Chronometer, the Oyster Perpetual features all the key characteristics of the Oyster Perpetual collection – excellent chronometric precision, the waterproof Oyster case, and a mechanical self-winding movement via Perpetual rotor. Understated and elegant, this timepiece is known for its universal, classic style.
Dynamic and timeless
The Oyster Perpetual provides a clear and accurate time display – hours, minutes and seconds. The different versions of the watch stand out with dials in subtle or vibrant colours, whether it is a sophisticated silver, bright blue or bright black dial in a sunray finish, or an eye-catching candy pink, turquoise blue or green lacquer dial. The Oyster Perpetual comes in five sizes – 28, 31, 34, 36 and 41 mm – providing the largest choice of diameters for a Rolex range.
The models are paired with a three-piece link Oyster bracelet, which is secure and comfortable. It is equipped with a folding Oysterclasp and the Easylink comfort extension link, developed by Rolex, that enables the wearer to adjust the bracelet length by approximately 5 mm.
The Oyster Perpetual is made exclusively of Oystersteel. Specially developed for Rolex, Oystersteel belongs to the 904L steel family – alloys that are most commonly used in high technology. Oystersteel is extremely resistant to corrosion, offers an exceptional finish once polished and maintains its sheen over time.
Reliability and precision
The Oyster Perpetual’s case is guaranteed waterproof to a depth of 100 metres (330 feet). Its middle case is crafted from a solid block of Oystersteel. The case back, edged with fine fluting, is hermetically screwed down with a special tool that grants only certified Rolex watchmakers access to the movement. Another core component in the watertight structure is the Twinlock winding crown that is fitted with a double waterproofness system and screws down securely against the case.
Depending on its size, the Oyster Perpetual is equipped with either calibre 2232 (for models in 28, 31 and 34 mm) or calibre 3230 (for models in 36 and 41 mm), self-winding mechanical movements entirely developed and manufactured by Rolex. They offer outstanding performance in terms of precision, power reserve, resistance to shocks, convenience and reliability.
Superlative chronometer certification
Like all Rolex watches, the Oyster Perpetual is covered by the Superlative Chronometer certification. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories, according to its own criteria. The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.
Visit CD Peacock to discover first-hand the Oyster Perpetual
We are proud to offer the full range of Rolex timepieces, including the Oyster Perpetual, at our Woodfield and Oakbrook locations. The Oyster Perpetual’s classic yet decidedly modern design has stood the test of time and will for decades to come. With its clean lines and clear readability, the watch is highly versatile, making it suitable to be worn on a variety of occasions.
Just like the first Oyster in 1926, all Rolex watches are built to last. Rolex watches are often passed down from generation to generation as family heirlooms, with the knowledge that they will continue to provide accurate timekeeping for decades. At CD Peacock, family heritage is an important part of our DNA, from our founding father to the three generations of Holtzmans who are actively involved in our business today.
Just as watchmaking know-how is passed from generation to generation, CD Peacock’s business knowledge, most importantly our heritage of exceptional customer service, has been passed from parent to child. The Holtzman family is very involved in the day-to-day operations at our stores and can often be spotted at our Woodfield and Oakbrook locations, interacting with Rolex customers. Generations of families have trusted us for our impeccable reputation and expertise in watches and fine jewelry.
At CD Peacock, we’ve had the honor of being an Official Rolex Jeweler for more than two decades. As an Official Rolex Jeweler, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime. CD Peacock is committed to excellence both in our Rolex watch offerings and customer service.
Our specially trained Rolex sales associates at our Oakbrook and Woodfield Mall locations would be delighted to welcome you to the world of Rolex. Whether you’re a Rolex collector or discovering the brand for the first time, our sales associates can help you find the Rolex watch that’s perfect for you.
As an Official Rolex Jeweler, we also have Rolex-trained watchmakers on site at our Oakbrook and Woodfield Mall locations. Should your watch need service, from a bracelet adjustment to a mechanical repair, our watchmakers are on hand to assist you.
